This week, the PR team has been thinking about the European interiors market. If this is already sounding a little too niche for you, please read on! Some positive thoughts are about to come your way…
I can’t help but feel that things seem to be improving for businesses, or at least not looking as bad than at the beginning of the year. Maybe it’s the fact the sun is shining or maybe we’re genuinely coming out of this difficult period. Whatever the reason, people seems to be sounding more optimistic in London. Even the UK media are starting to suggest that ‘green shoots’ are showing.
With these positive thoughts still in mind, I went about thinking of reasons why international companies should invest in the UK, and the EU as a whole. With London taking centre stage with the 2012 Olympic Games, we should start to look to the future and realise the opportunities that the UK holds.
One of our exhibitions, Interiors Birmingham, is the perfect platform from which to explore these within the interiors market. As building projects still continue, companies should be ready to jump on these new opportunities.
The below article was written for the Chinese Furniture Association. So lets all try to be positive and see if we can’t get out of this! After all, the sun is shining (just) and we live in a fantastic country.
Till next time!
THE UK NEWS AND INTERIORS BIRMINGHAM – YOUR GATEWAY TO THE EUROPEAN MARKET..
The UK interiors market, a place to invest during 2009/10…
According to official UK Land Registry data, house prices in more than 50% of the UK rose during April 2009. This is good news for the furniture industry which has so far managed to stay resilient, trading through the ‘improve don’t move’ culture that the nation has adopted in order to soften the blow of the downturn. But building projects are continuing and even showing signs of improvement, especially in the public sector. Ireland’s Education Minister has recently claimed that almost 5,000 construction jobs will be created in the country this year in building projects within the education sector. €614m has been put aside for schools where older school buildings will be refurbished and new ones created. Elsewhere in Europe, the UK residential and commercial property markets are also showing signing of stabilising with the smallest decline recorded for well over a year.
As these markets begin to pick up next year, furniture companies outside the EU should be ready to reap the rewards and begin to invest in solid marketing strategies designed to infiltrate the European market. Creating vital contacts at live events continues to be the soundest way to do business.
Interiors Birmingham is one of the key events in the European calendar and gives overseas companies the chance to do serious business within the EU. This well-established trade show welcomes key buyers from retail giants such as John Lewis, Debenhams, Harrods, Tescos, Next, Sainsburys and IKEA.
With nearly 30,000 visitors and spanning 64 square meters of space, the event provides international companies with the ideal launch pad from which to explore the European market – which is still worth just under £10 billion in the UK alone. Overseas furniture companies should ensure they have already created a solid presence in the EU during 2010 as the market begins to flow once more.
www.interiorsbirmingham.com